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In The Real Deal, we interview owners and senior industry leaders regarding their M&A experiences to understand what they really thought about the process, how it went, and what they’d advise others to do – or not do.


Each interview is unique but many include items such as:

  • The decision and timing to sell;
  • Challenges encountered and how those were overcome;
  • Life after the transaction;
  • Things to avoid;
  • And more!

The Real Deal featuring Enhanced Revenue Solutions

With Kristeen Coronado

Kristeen Coronado founded Enhanced Revenue Solutions (ERS), an RCM firm that specializes in the cardiology market. ERS was acquired by Infinx, which Greenberg Advisors (GA) represented in the transaction.

The Real Deal featuring AppRev

With Seth Avery

Seth Avery co-founded Applied Revenue Analytics (AppRev) in 2004 and built it into a leading RCM technology and consulting firm providing analytics for charge accuracy / claim submission, denials, and pricing strategies, as well as other revenue cycle solutions. Greenberg Advisors (GA) represented Seth and his business partner throughout the sale of AppRev.

The Real Deal featuring Diversified Healthcare Resources

With Ana Gonzalez-Bechtel

Ana Gonzalez-Bechtel founded Diversified Healthcare Resources (DHR) in 2005 and built it into the leading tech-enabled eligibility and patient advocacy provider to the California healthcare market. Greenberg Advisors (GA) represented Ana throughout the sale of her company to a large strategic buyer.

The Real Deal featuring PARA HealthCare Analytics

With Peter Ripper

Peter Ripper founded PARA HealthCare Analytics in 1985 and built it into a national firm providing revenue integrity, pricing analytics, and other revenue cycle solutions linked to coding and the hospital chargemaster. Greenberg Advisors (GA) represented Peter throughout the sale of his company, which was completed in July 2019.